Privacy Policy

This Privacy Policy is applicable to any personal information ("User Information"), which is given by you to us via the website located at This policy is devised to help you feel more confident about the privacy and security of your personal details.

We process personal data only in strict compliance with the Data Protection Act 1998 and associated legislation.

Data Collection

When using this website you may be asked to enter User Information. Such User Information will only be used for the purposes for which it was collected, for any other purposes specified at the collection point and in accordance with this Privacy Policy.

How We May Use Your Data

By entering Your User Information, you accept that we may retain your User Information and that it may be held by Duke Marketing Ltd.

We shall be entitled to use your User Information for the following purposes:

  1. Our own market research, including statistical analysis of user behaviour which we will not disclose to third parties.
  2. In order to enable us to comply with any requirements imposed on us by law.
  3. In order for us to send you periodic communications (this may include email), about related features, products and services, website enhancements, events and special offers. For example, if you have recently purchased a Liverpool FC DVD from us then we may inform you of subsequent Liverpool releases.

For your convenience you can withdraw consent by replying to the "unsubscribe" link in emails from us.

Please also note that we do not disclose your personal information to third parties (other than those suppliers who despatch goods directly on our behalf), not even Sky Sports, without your prior permission to do so.


You should be aware that information and data may be automatically collected through the use of Cookies. "Cookies" are small text files that store basic information that a web site can use to recognise repeat site visits and as an example, recall your name if this has been previously supplied. We may use this to observe behaviour and compile aggregate data in order to improve the website, target the advertising and assess the general effectiveness of such advertising.

Cookies do not attach to your system and damage your files. If you do not want information collected through the use of Cookies, there is a simple procedure in most browsers that allows you to deny or accept the Cookie feature. Note, however, that "personalised" services may be affected if the cookie option is disabled.

Log Files

Duke Marketing uses IP (Internet Protocol) addresses to analyse trends, administer the site, track the movement of users and to gather broad demographic information for aggregate use. All users of the Internet have an IP address, which enables networks connected to the Internet to transmit the data and messages submitted by users from one host to another and to ensure messages are understood. IP addresses are not linked to personally identifiable information and therefore the information Sky Sports DVD Shop produces using IP addresses does not enable individual users to be identified.

Security & Data Retention

Secure Socket Layer ("SSL") encryption technology is used to protect information in transit for any sensitive transactions such as payments.

We will comply with all relevant Data Protection legislation in relation to the period for which we retain any information you disclose to us.